Charles Merritt

Charles Merritt quadcapable digital content manager

Charles Merritt a.k.a. Quadcapable

Digital Content Expert with several years of experience designing and integrating digital content for websites, blogs, and social media outlets. Currently, I manage several thousand pages of content across the web. From lead generation to nonprofit charity websites I can design content customized to your needs.

On the design side I have worked with the full Adobe Suite currently utilizing Adobe Creative Cloud for photo editing, banner design, ad creation, and social media imagery.

I also have extensive experience with search engine optimization SEO for lead generation along with content management expertise. I have in-depth experience with pay per click advertising both through social media channels as well as search engine pay per click campaigns including Google and Bing.

As a business professional and a digital content expert I have the ability and unique insight to collaborate specific content and news while communicating within your departments and your organization to create a positive web presence that showcases your organizations determination and ability to assist the people that deserve your services and/or products.

Please review some of my work here.

Charles Merritt quadcapable digital content manager

search engine optimization seo

Search engine optimization seo Charles Merritt quadcapable

What Is Search Engine Organization? (SEO)

short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Search engine optimization seo Charles Merritt quadcapable post


Optimizing Visibility in Search Engines

It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a searchresults page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance will be that the site will be visited by a potential new client.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

Optimizing Search CTR

SEO is also about making your search engine result relevant to the user’s search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.

lead generation

You get more leads generation social media content search engine Charles Merritt quadcapable optimization seo

Get more leads quadcapable the Charles Merritt lead

is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business’ products or services through the Internet. Leads, also known as contacts, can be generated for a variety of purposes: list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs.

Social Media

With growth of social networking websites, social media is used by organizations and individuals to generate leads or gain business opportunities. Many companies actively participate on social networks including LinkedIn, Twitter and Facebook to find talent pools or market their new products and services.[1]

Online Advertising

There are three main pricing models in the online advertising market that marketers can use to buy advertising and generate leads:

Cost per thousand (e.g. CPM Group,, also known as cost per mille (CPM), uses pricing models that charge advertisers for impressions — i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on (or even view) the advertisement.

Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.

Cost per action advertising (e.g. TalkLocal, Thumbtack) addresses the risk of CPM and CPC advertising by charging only by the lead. Like CPC, the price per lead can be bid up by demand. Also, like CPC, there are ways in which providers can commit fraud by manufacturing leads or blending one source of lead with another (example: search-driven leads with co-registration leads) to generate higher profits. For such marketers looking to pay only for specific actions, there are two options: CPL advertising (or online lead generation) and CPA advertising (also referred to as affiliate marketing). In CPL campaigns, advertisers pay for an interested lead — i.e. the contact information of a person interested in the advertiser’s product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touchpoints — by building a newsletter list, community site, reward program or member acquisition program. In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction.

Opt-in Ad Units Examples

Co-registration advertising: The advertiser receives some or all of the standard fields collected by a site during the site’s registration process.
Full page lead generation: The advertiser’s offer appears as a full page ad in an HTML format with relevant text and graphics. The advertiser receives the standard fields and answers to as many as twenty custom questions that s/he defines.

Online surveys: Consumers are asked to complete a survey, including their demographic information and product and lifestyle interests. This information is used as a sales lead for advertisers, who purchase the consumer’s information if provided. The consumer may ‘opt-in’ to receive correspondence from the advertiser and is therefore considered a qualified lead.

Many private healthcare organizations use online lead generation as a way to contact their existing patients and to acquire new patients.

“The number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information “often,” compared to 22% last year.” said Harris Interactive in a study completed and reported in August 2010.[1]


Wikipedia contributors. “Lead generation.” Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 22 Jun. 2017. Web.
9 Jul. 2017


Some before and after images shared for your review. Please take a look and feel free to send me an email with any questions.

Original Images Before Editing

Edited Images


Custom overlay twitch twitter Tweet Facebook share like youtuber content YouTube video WebCam search engine optimization social media content Charles Merritt quadcapableWhat is an Overlay?

Simply, an overlay is a digital image that may or may not be transparent that overlays another image or video. Think of it as a layer on top of the original. Those new to streaming or video editing may not have a full understanding of what overlays are in the context of recording digital content or live streaming. So, let me give you a quick rundown.

What an Overlay is Not.

An overlay is not supposed to make your content better. This is not what is going to make people follow, like, share, and/or buy your stuff. That comes from providing quality content and excellent services or products. The overlay only assists the broadcaster with adding additional information to their stream/video/social media content. Please review some of the examples below to get an idea.

Take a Look



Him as the

Digital video design editing animation Charles Merritt quadcapable video design editingVideo Editing

Is the manipulation and arrangement of video images. It is used to structure and present all video information, including films and television shows, video advertisements and video essays.

High-definition (HD) video is becoming more popular and can be readily edited using video editing software along with related motion graphics programs.

Video clips are arranged on a timeline, music tracks, titles, digital on-screen graphics are added, special effects can be created, and the finished program is “rendered” into a finished video. The video may then be distributed in a variety of ways including DVD, YouTube, twitch, Facebook, web streaming, QuickTime Movies, iPod, CD-ROM, or video tape.

All videos edited with Adobe Premier Pro and Adobe After Effects